Sunderland remain the overall Market Leader in the Waterproof Market

Monday 11th February 2008

Sunderland have been the market-leading manufacturer of golf waterproofs in the UK for over 40 years and according to the latest figures from The Sports Marketing Survey have held onto this top spot with a market share of 11.5%, and lead the way in the windwear category.

Brian Mair, Sales and Marketing Director said: "This is a fantastic achievement, reflecting the success of the new mens and ladies windwear.  The new bonded fleece has surpassed our expectation and has strengthened our position as the leading weatherwear brand in the UK. In addition, the recently launched Player suit has received a fantastic response and we will shortly be announcing details of our most exciting Autumn range ever, which will be available from September 2008".

Sunderland continues to support The BGIA ‘Grow Golf' initiative and partner both the PGA and Golf Foundation.

Sunderland market leader